Calm. Clear. Confident.

When we met Yudi and Michael, they weren’t sure of what direction to head with their new firm. We started from the beginning – talking about names, brands, ideas, and concepts. Trust us, it was a brilliant meeting of the minds. These dynamic advisors had years of experience to bring to the table. We just needed to put it on display in a meaningful way. We landed on the word “Aequus” which is latin for “calm, fair, and just.” Perfection. We carried this theme through the logo, site theme and colors, and content.