Branding Creative Brief Tell us about you "*" indicates required fields Step 1 of 4 25% Please provide information for the point person at your company.Your Name* First Last Company NameIf you are still deciding on a company name, jot down ideas or leave it blank.Phone*Email* We'd like to know what makes you. . . youThe following questions will help us understand who you are as a company, what services you provide, and what sets you apart from your competition. Please answer with as much detail as possible. Mission StatementIf you have already created a mission statement, please provide it below. It does not need to be complete - a rough draft is fine.TaglineWe recommend using a logo without it for your primary logo and having an alternate version with the tagline for use as needed. Are you open to this? What is your elevator pitch?Tell us who you are and what you do.Company HistoryGive us a brief history of your company.What are your top 3 goals for the next year?What do you wish to accomplish over the next 6-12 months?What are your top 3 goals for the next 5 years?What do you wish to accomplish over the next 5 years?What makes you unique?What key factors differentiate your company from your competitors?Strengths and WeaknessesDescribe your strengths and weaknesses.Your BrandHow would you describe your company’s brand, if applicable?Your CultureDescribe the culture of your company and the “voice” you’d like to cultivate. Let’s talk a bit about your clientsIn order to craft effective content and create an appealing design for your target audience, we need to know more about who they are and what they are looking for when considering your company. Demographics are a great starting point, and some of these questions will have very specific answers while others may be very general, dependent upon what your company does. We are looking for information about what kind of leads or clients you want to attract, how you are acquiring leads now, and anything you’d like to share about what has and has not worked for your business. Target Audience DemographicsDescribe your ideal client. Include any details you consider relevant, such as age, gender, occupation, income level, specific interests, etc. Problems, Needs, and WantsWhat is your client’s most basic problem for which you have the solution? What do they need? What do they want?First ImpressionsImagine your new client is leaving their first meeting with you. What top three ideas/details do you want them to remember most?Common QuestionsWhat are the most common questions you are asked when meeting with a client or talking about what you do?Your CompetitionWho are your top 3 competitors? Are they local, regional, or national competition? Please include websites if possible.Competitor MarketingHave you seen any good or effective marketing from your competitors? Was there anything you liked or disliked regarding the advertising?Social MediaDo you engage with clients on social media? Yes No If yes, which platforms? Facebook Instagram Twitter LinkedIn YouTube Pinterest Other If not, why?Social Media AccountsIf you already have social media accounts set up, please provide the usernames or links to your profiles below. Social Media ContentIf you need assistance setting up social media accounts or developing creative content, please indicate below. Design and AestheticsGreat design, while relying upon core best practices, is a very subjective thing. Finding the best balance between what is appealing to your audience and in-line with your preferences is also subject to potential limitations related to digital and print specifications. Starting with a clear understanding of what you do and don’t like streamlines the design process overall. Colors of Your BrandIf you've already decided the colors of your brand, please provide values for the primary and secondary colors below. These values will ideally one or more of the following: Pantone (PMS/Spot), CMYK, RGB, or HEX. If unknown, please give a general description of the color(s). Colors You LikePlease select color groups you prefer. Blues Greens Reds Yellows Oranges Pinks Purples Black/Greys Colors You DislikePlease select color groups you want to avoid, if any. Blues Greens Reds Yellows Oranges Pinks Purples Black/Greys ImageryWhat type of imagery do you envision for your brand and website? Stock Photography Custom Photography Illustrations Combination LogoDo you currently have a logo you intend to use? Yes No Need a logo created Need an existing logo updated StationeryPlease select any of the following you need designed: Business Cards Letterhead Notepads Folder Other Stationery OtherIf other, please describe.Style / VibeWhich of these terms best fit your brand? Select all that apply. Conservative Corporate Independent Established Cutting-Edge Edgy Quirky Progressive Formal Casual Creative Reserved Fun Academic Humorous Energetic Friendly Other Style / Vibe OtherIf other, please list any terms that apply.MiscellaneousIs there anything you would like us to know about your style or preferences that we haven’t included above? Are there any elements of your personal background(s) and/or the story of your company that would be helpful to know? Please elaborate. Collateral DesignWhat other marketing pieces are you, or will you, be using? Please describe in detail and send any pictures or files as reference to jessica@tangramsky.com.ExamplesAre there any logos or websites that you like? This can include details like graphics, fonts, and colors. You may include links. Any pet peeves you have regarding design?File UploadIf you'd like to include any additional files or graphics, please do so here. Drop files here or Select files Accepted file types: jpg, jpeg, png, gif, pdf, doc, docx, svg, psd, eps, Max. file size: 50 MB. CAPTCHANameThis field is for validation purposes and should be left unchanged.
