Ignite Conference 2024 Value Proposition "*" indicates required fields Step 1 of 3 33% Please provide information for the point person at your company.Your Name* First Last Company Name*Phone*Email* We'd like to know what makes you. . . youThe following questions will help us understand who you are as a company, what services you provide, and what sets you apart from your competition. Please answer with as much detail as possible. Your BrandHow would you describe your company’s brand, if applicable? For example, is it highly professional, is it relaxed and conversational, or something else? Your CultureDescribe the culture of your company and the “voice” you’d like to cultivate. For example, tell us about your core values, and how you interact with your clients. Describe your firm’s distinct personality the best you can.What are 3 adjectives that describe your firm’s value?For example: honest, passionate, collaborative.What is your elevator pitch?Tell us who you are and what you do.Are you more solutions or relationally focused?How would you like to be perceived? What does this mean to you? What is your firm’s “why”?Why do you do what you do? What makes you unique?What key factors differentiate your company from your competitors?What Difference Does Your Firm Make?How do you improve the lives of your clients or your community in a tangible way?Are there any themes or ideas you want to avoid?Tell us what you don't like.Strengths and WeaknessesDescribe your strengths and weaknesses. Let’s talk a bit about your clientsIn order to craft an effective value proposition we need to know more about who your clients are and how your services make an impact. Demographics are a great starting point, but some of these questions will ask for very specific answers about what kind of clients/leads you attract. Target Audience DemographicsDescribe your ideal client. Include any details you consider relevant, such as age, gender, occupation, income level, specific interests, etc. Tell us more about your IDEAL ClientWhat motivates them? What are the biggest pain points your clients face every day? Problems, Needs, and WantsWhat is your client’s most basic problem for which you have the solution? What do they need? What do they want?Common QuestionsWhat are the most common questions you are asked when meeting with a client or talking about what you do?First ImpressionsImagine your new client is leaving their first meeting with you. What top three ideas/details do you want them to remember most?What do your clients say about you?What do they like about you? Be specific. CAPTCHAPhoneThis field is for validation purposes and should be left unchanged.
