Web Design Questionnaire Tell us about you "*" indicates required fields Step 1 of 6 16% Please provide information for the point person at your company along with the details of your domain name and hosting company.Your Name* First Last Company NameIf you are still deciding on a company name, jot down ideas or leave it blank. Phone*Email* Address Street Address City State AlabamaAlaskaAmerican SamoaArizonaArkansasCaliforniaColoradoConnecticutDelawareDistrict of ColumbiaFloridaGeorgiaGuamHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaNorthern Mariana IslandsOhioOklahomaOregonPennsylvaniaPuerto RicoRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahU.S. Virgin IslandsVermontVirginiaWashingtonWest VirginiaWisconsinWyomingArmed Forces AmericasArmed Forces EuropeArmed Forces Pacific ZIP Code DOMAIN AND HOSTINGHave you registered a domain? Yes No If yes, provide domain and registrarIf not, do you need assistance registering? Yes No Desired domain nameDo you have a hosting account? Yes No If yes, with what company? We'd like to know what makes you. . . youThe following questions will help us understand who you are as a company, what services you provide, and what sets you apart from your competition. Please answer with as much detail as possible.Mission StatementIf you have already created a mission statement, please provide it below. It does not need to be complete - a rough draft is fine.TaglineWe recommend using a logo without it for your primary logo and having an alternate version with the tagline for use as needed. Are you open to this? What is your elevator pitch?Tell us who you are and what you do.Company HistoryGive us a brief history of your company.What are your top 3 goals for the next year?What do you wish to accomplish over the next 6-12 months?What are your top 3 goals for the next 5 years?What do you wish to accomplish over the next 5 years?What makes you unique?What key factors differentiate your company from your competitors?Strengths and WeaknessesDescribe your strengths and weaknesses.Your BrandHow would you describe your company’s brand?Your CultureDescribe the culture of your company and the “voice” you’d like to cultivate. Let’s talk a bit about your clientsIn order to craft effective content and create an appealing design for your target audience, we need to know more about who they are and what they are looking for when considering your company. Demographics are a great starting point, and some of these questions will have very specific answers while others may be very general, dependent upon what your company does. We are looking for information about what kind of leads or clients you want to attract, how you are acquiring leads now, and anything you’d like to share about what has and has not worked for your business. Target Audience DemographicsDescribe your ideal client. Include any details you consider relevant, such as age, gender, occupation, income level, specific interests, etc. ValueWhat do your clients value most about your company? What do you want them to value most about your company?Problems, Needs, and WantsWhat is your client’s most basic problem for which you have the solution? What do they need? What do they want?Your MessageWhat is the most important message you want your clients to receive when visiting your website? What ideas/details do you want them to remember?Common QuestionsWhat are the most common questions you are asked when meeting with a client or talking about what you do?Your CompetitionWho are your top 3 competitors? Are they local, regional, or national competition? Please include websites if possible.Competitor MarketingHave you seen any good or effective marketing from your competitors? Was there anything you liked or disliked regarding the advertising?Social MediaDo you engage with clients on social media? Yes No If yes, which platforms? Facebook Instagram Twitter LinkedIn YouTube Pinterest Other If not, why?Social Media AccountsIf you already have social media accounts set up, please provide the usernames or links to your profiles below.Social Media ContentIf you need assistance setting up social media accounts or developing creative content, please indicate below. Design and AestheticsGreat design, while relying upon core best practices, is a very subjective thing. Finding the best balance between what is appealing to your audience and in-line with your preferences is also subject to website structure and coding restrictions. Starting with a clear understanding of what you do and don’t like streamlines the design process overall. Creating content for your website will entail using fundamental design principles, current SEO best practices, and the functionality needed to monitor, analyze, and maintain the site going forward. Web pages will display differently across a multitude of end-user variables, including, but not restricted to, browser type, display settings, device type, operating system, user settings, etc. Websites should be considered “living projects” that will need to be monitored and updated in the future to maintain compatibility with changing software and technologies. Colors of Your BrandIf you've already decided the colors of your brand, please provide values for the primary and secondary colors below. These values will ideally one or more of the following: Pantone (PMS/Spot), CMYK, RGB, or HEX. If unknown, please give a general description of the color(s). Colors You LikePlease select color groups you prefer. Blues Greens Reds Yellows Oranges Pinks Purples Black/Greys Colors You DislikePlease select color groups you want to avoid, if any. Blues Greens Reds Yellows Oranges Pinks Purples Black/Greys ImageryWhat type of imagery do you envision for your brand and website? Stock Photography Custom Photography Illustrations Combination LogoDo you currently have a logo you intend to use? Yes No Need a logo created Need an existing logo updated StationeryPlease select any of the following you need designed: Business Cards Letterhead Notepads Folder Other Stationery OtherIf other, please describe. Style / VibeWhich of these terms best fit your brand? Select all that apply. Conservative Corporate Independent Established Cutting-Edge Edgy Quirky Progressive Formal Casual Creative Reserved Fun Academic Humorous Energetic Friendly Other Style / Vibe OtherIf other, please list any terms that apply. MiscellaneousIs there anything you would like us to know about your style or preferences that we haven’t included above? Are there any elements of your personal background(s) and/or the story of your company that would be helpful to know? Please elaborate. Collateral DesignWhat other marketing pieces are you, or will you, be using? Please describe in detail and send any pictures or files as reference to jessica@tangramsky.com or you can upload them at the end of this form.ExamplesAre there any logos or websites that you really like? Please provide links and describe what it is you like - images, graphics, fonts, colors, vibe, etc. Are there any pet peeves you have regarding design? WEBSITE TRAFFIC / SEO / STRUCTURESEO is an ongoing strategy to maintain website visibility within search results. Creating search engine optimized content involves using current on-page SEO best practices and the functionality needed to monitor, analyze, and maintain the site moving forward. Websites should be considered living entities, in that they will need to be continually monitored and updated to maintain compatibility with changing software, search algorithms, and technology.No reputable agency can guarantee website ranking results within Google or any other search engine. For additional on-page and off-site SEO best practices, please consult your Tangram Sky web team for a PDF overview. Google AnalyticsDo you have Google Analytics set up? Yes No Need Google Analytics Set Up Google BusinessDo you have Google Business set up? Yes No Need Google Business Set Up ReviewsWill you be including reviews/testimonials on the site? Yes No Not Sure Required PagesPlease select all that apply. Home About Us Services Contact Us Testimonials E-commerce Image Gallery Other PagesPlease describe any other pages you need.BlogDo you intend to include a blog on your site? Yes No Not Sure Need Blog Content Developed Local Search ResultsIs there a specific geographic target for your service area?Service Areas or TopicsWhat 2-5 topics or service areas are the most important to you?Website GoalsWhat do you specifically want to use your website for? Informational/E-Commerce, etc.Client / Customer SourcesWho are your partners or sources of referrals? TrackingHow do you currently track where your leads come from?Driving TrafficHow do you plan to drive traffic to your site? Describe any other marketing endeavors you are currently using or plan to use in the future.Target Keywords / KeyphrasesWhat kind of keywords do you want to be found for? If someone were to Google you how would you want to be found? Individual BiographiesPlease complete for at least one team member here. Additional biographies in Word can be attached to this form or emailed to us at a later date. How many total biographies will you need?OneTwoThreeFourFiveMore than fiveBio Name First Last Title PhoneEmail LinkedIn Profile Link Facebook Profile Link Other Social Media Profile Why/how did you get involved in your industry?What compelled you to choose this line of work?What makes you unique?What makes you stand out in this profession?Your ExperienceHow many years of experience do you have, and how has it prepared you for this role?Favorite Part of Your JobWhat is your favorite part of your job? Describe your day-to-day activities in this role.What excites you?What gets you excited about life? (does not have to be job-related)Outside of WorkWhat do you do when you’re not working?Education / CertificationsWhat details, if any, about your education, including certifications and licenses, would you like to share?Accomplishments / AspirationsWhat would you say is your greatest accomplishment, and/or what would you like to accomplish in the future?Your LocationWhere are you from, and where do you reside now?More About YouAny other details, i.e. family life or otherwise, you’d like to share?File UploadIf you'd like to include any additional files or graphics, please do so here. Drop files here or Select files Accepted file types: jpg, jpeg, png, gif, pdf, doc, docx, svg, psd, eps, Max. file size: 50 MB. CAPTCHANameThis field is for validation purposes and should be left unchanged.
